Ohayoo News — Chinese New Year
Chinese Market Update🗓
During the Chinese New Year, Ohayoo had 4 games ranked in the Top 10 in the Free Casual Game Chart in China. Jadeite Master and Vchat Master occupied Top 1 and Top 2 separately with millions of downloads.
Due to the traffic peak generated during the vacation, hyper-casual publishers such as Ohayoo, Zynga, and TapNation have adopted a radical user acquisition strategy, nearly half in the Top 10 casual games are hyper-casuals. According to the chart below, the growth of the market is obvious, the downloads of new products on the list have increased by more than 300% during the vacation.
Creative Collection💡
1. Cyber Manhunt🖥️
Theme: Hacker
Introduction: The theme is refined from a puzzle game prototype that combined internet safety, big data, privacy leaks, and other social issues. The player will be a top hacker and receive a series of missions. Exploring the truth behind every problem is what makes the game interesting. The game Cyber Manhunt is a core game, but hacker (or extend to the internet) topics are universal and connected with many hot trends. Simplifying the original gameplay or using a hacker theme to develop a light puzzle game would be a great choice.
2. Dream Detectives💭
Theme: Dream Scene
Introduction: This theme is refined from the puzzle game Dream Detective with the dream world as the core theme of the game. Based on fuzzy and mysterious dreams, the game can place no limit on its content for the players to explore, such as amusement parks on the moon, lions on the sky, and so on.
Theme: Anti Common Sense
Introduction: Anti common sense means that the player needs to follow an unusual logic when making judgments and then take actions. For instance, the needle bends when piercing a balloon; ice will be used to cook instead of fire and traffic will go following red light instead of green, etc. This idea can be developed into limited-time response games. For example, in a short time, players need to make quick judgments; and under urgent circumstances, players usually only follow their instinct and disregard rational judgments, which forms in-game challenges. Above all, there are many topics from daily life that can be utilized to refresh and enrich the games based on familiar scenes and gameplays.
Game Trends🔥
2022 Chinese New Year Festival Forecast: Great Potential in the Casual Game Market🧨
Casual games have always had a place on the Top 10 game chart for the last three years with an obvious increase in downloads and the proof that Killing Virus in 2019, Sunshine Pig Farm in 2020, Jadeite Master in 2021 occupied the first place on the chart in 2019, 2020, 2021 respectively. In the past 2 years, we have seen casual or hyper-casual games taking up more than half the games on the Top 10 download charts during Chinese New Year vacation. It’s predictable the same thing will happen in 2022, when the integrated marketing on social media will play a significant role in user acquisition. As the demand for user acquisition in the mobile game market gradually increases, publishers should utilize this traffic peak to maximize revenue. From the developers’ perspective, it’s a good choice to develop games that are suitable for digital advertising such as hyper-casual games.
Suspense + Detective Room Escape Games Increase Rapidly Without a Monopoly🏃
Horror puzzles and room escape games have shown a high growth rate. Besides, this niche market has not been dominated by limited numbers of developers or publishers. Comparatively, overseas developers are good at developing this type of game. In China, Room Escape: Desperate from PapaBox has gained excellent ratings. Recently, the traditional Chinese-style horror puzzle mobile game Paper wedding dress（IAA monetization）has ranked Top 1 on AppStore Top Free Chart, the main feature of the game is the thriller and horror atmosphere forested by unusual music and grotesque characters. For the gameplay, users need to find clues in the scenes. Room escape is also a new trend to GenZ and millennials, with most of which having a horror theme.
Merge Games Still Have Great Potential: Maybe an Alternative Option to Traditional Puzzle Games🍬
Merge games had been a popular trend in the past, it also has a high growth rate and a good marketing environment this year. Back in 2014, 2048 explored the Merge category and became the most popular merge game. From 2014 to 2016, 2048 had accumulated more than 700 million downloads, with the average DAU of the game is above 3 million. Since traditional puzzle games usually require high investment and are more competitive, merge games may be a proper alternative for small-size studios.
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Ohayoo Games
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