Ohayoo News — January 2021
Chinese Market Update
Market Overview📈
2021 Chinese Gaming Market Analysis Report 📄
According to CNG, the Chinese market will keep growing in 2021, producing revenue exceeding 150 billion CNY. The following fields might potentially start booming in 2021:
ACG games🎨 : ACG games will grow rapidly and exceed 27billion in CNY. ACG culture and communities have broadly influenced society which boosts the development of ACG games. In 2020, 46 ACG mobile games have gained revenue exceeding 100 million in CNY. In addition, ACG IPs are extremely influential in mainland China.
Hyper-casual Games🤹: In 2020, the percentage of hyper-casual games among the top 100 mobile games downloaded in China reached 24%: installs and top-tier products have been proliferating. With the support of casual game publishing platforms such as Ohayoo and Tencent Ads, hyper-casual games will make great progress.
IP games 🎯: IP mobile games have gained more than 10 billion CNY in revenue, the value and characteristics of users are the main advantages of IP games. This genre also has great potential in the future.
Source: Jiemian
Game Trends💡
⚡️Selling 1 Million in 4 Days, Human: Fall Flat Shows the Popularity of Social Mobile Games⚡️
Human: Fall Flat has exceeded one million sales on TapTap making around 12 million CNY in revenue. According to Qimai Data, Fall Flat has ranked top1 on IOS paid list for 4 days.
Since the adoption of the game to mobile platforms, Fall Flat has made several adjustments including mode change, maintaining the high resolution of the scenes, and enhancing its social interaction features. The multiplayer mode has created more ways of playing and encouraged the players to become content creators: they no longer focus only on the game but also on the interactions with other players.
⚡️Hyper-casual Game Evolution⚡️
Many hyper-casual games, especially simulation and parkour genres, have used 3D arts to create a more realistic experience for players. Hyper-casual games will pay more attention to the exquisiteness of the graphics in the future. For example, Sushi Roll 3D has undergone a major version update, adding ASMR elements to improve the experience.
⚡️Match-3 Games have spaces for innovation⚡️
The game Project Makeover and Match 3D has ranked top on the download list, Project Makeover is a typical “Match-3+X” game, which creatively combined match-3 and dress-up themes. Match 3D on the other hand used the 3D art style: players are able to adjust the position of items in the room without any limits. The themes, ways of playing, and art styles of Match-3 games still have a lot of innovation potential.
Top 10 casual game downloads (January 2021)
Ohayoo Update🚩
brand strategy or success story
🚗 🚕 🚙 Parking Jam 3D 🚗 🚕 🚙
Parking Jam 3D is a puzzle game with a parking lot scene, players need to move the cars in the right order to clear the parking lot.
Basic Information💯
Total revenue reached 480K in CNY, ranked Top1 on IOS download list with 150K downloads. Launched on 12 Dec, ranked top 1 on the next day.
🎉Our publishing strategy🎉
Close observations on the advertisement creatives.☝️
The prices of different creatives are polarized. During the version test phase, CPI has been decreased for 8 times, which hugely improved ROI, which made this game a success.
Making connections between ads and game content.🙌
Previously, the AD creatives with the most volume are the “Fake” type with higher difficulty, but there is no such level in the game or it takes a long time to play the game to reach that level. After the challenge system was added, players are able to play those difficult levels in that system, leading to the day 2 retention increase by 10%.
Puzzle games can try to change the core playing methods to improve the CPI. 🧩
Parking Jam 3D is a Klotski-type game with a parking lot scene. Stacky Dash (Ranked 90 in US list) combined Stack Colors and a color-painting game. Sandwich! is a folding puzzle game with the theme of a sandwich.
